The Most Useful Tools for Search Engine Optimization
In the age of the internet, there is nothing quite as important as a search engine. Search engines like Google and Bing are what makes the internet accessible to all - searching for and identifying items in a database that corresponds to a user’s keywords. They are most commonly used to finding a particular website on the World Wide Web.
Integrating related keywords well is what gives a website the best chance to be showcased to its intended user, which is known as search engine optimization or SEO. It isn’t as simple as it sounds, however, as SEO is a comprehensive process that requires research and data analysis to find the right keywords and then integrate them properly.
Tools for Search Engine Optimization
While a professional SEO expert would cost a hefty sum, many simple search engine optimization efforts can be automated, or at least, enhanced by using several optimization software for search engines. Different search engine optimization tools come with different features and functionalities, while some even offering additional support for content marketing, PPC, competitive research, etc.
In our research, we have found a few tools to be more effective than the others. Our favourites are:
SEMrush
SEMRush combines almost everything you would need to enhance your website’s visibility online. It not only does search engine optimization but also perform content marketing, competitor research, PPC, and social media marketing.
SpyFU
If you need something simpler, SpyFU can be your best mate. It’s a competitor analysis tool, which enables you to research best-performing keywords, learn competitors PPC and SEO tricks, and avoid the errors they are making.
Searchmetrics
With features like industry breakdown, PPC data analysis, social and backlink tracking, rank tracking, and many more, Searchmetrics is the one tool a small business need for all their digital marketing activities.
A few other tools like SEO Book and Ahrefs can also work well either as a standalone tool or together with the others.